Cannes Lions

MEMBERSHIP RENEWAL

CRAIK JONES WATSON MITCHELL VOELKEL, London / NATIONAL TRUST / 2004

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Presentation Image

Overview

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Credits

Overview

Description

Our strategy is to demonstrate the importance of members in enabling the Trust to conserve Britain's unique heritage for future generations. By using a timeline of the story of Bodiam Castle we are able to demonstrate in an immediately engaging, personal way the dramatic difference they can make by rejoining the Trust. The pack echoes the enthralling stories that reverberate around the National Trust's treasures and gives rich glimpses into the depth and breadth of their work. By offering five free vouchers to take your friends along and a free cool bag we're giving them even more reasons to rejoin.

Outcome

Unfortunately it is too early to have compiled any results as this campaign was only mailed at the end of February 2004. However, the work has been extremely well received by our client as well as internally at the National Trust.

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