Cannes Lions

GREETINGS CARD

TBWA\MAP, Boulogne-Billancourt / TBWA / 2008

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As an original way to wish its clients a happy new year, TBWA MAP chose to create rezolutor 0.8, an on-line interactive new year’s resolutions generator.Each client was sent a link to the “low tech” rezolutor website, to compose his or her own new year’s business resolution for 2008, which could be anything from absurd to dead serious or very funny.A simple click on the “record” button created the mp3 file for the chosen resolution, which could then easily be shared with contacts.

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