The trick cards were filled with confetti so that they exploded when the clients opened them. To satisfy their urge to return the gesture, we installed connected confetti cannons throughout the agency that they could trigger them using a live streaming feature.

We sent 500 cards and registered more than 1500 explosions inside the agency. This means that every card generated not only 1 response, but 3! And they were even ready to queue for the cannons to be available, with an average waiting time of 7’30