Cannes Lions

GROCERY STORE

KING, Stockholm / ICA / 2004

Film
Film
Film

Overview

Entries

Credits

Overview

Description

A pardoy of The Truman Show, Roger finally realises that something is strnage about life in the ICA store. Although the crew tries their best to retain him, he escapes the studio. This was actually Roger's last appearance in the campaign. The end of the commercial thanks him for his work.

Similar Campaigns

12 items

Enter the show

DDB, Paris

Enter the show

2022, HENNESSY

(opens in a new tab)