Cannes Lions

GROCERY STORES

KING, Stockholm / ICA / 2008

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Overview

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Overview

Description

ICA is Sweden's largest grocery chain. The ongoing story about Stig and his colleagues has been running for five years, with a new episode aired almost every week.This time the well-known owner Stig leaves the store in the hands of one of the staff members, Costas.

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12 items

1 Eurobest Award
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