Create designs that stood out and communicated Budweiser's premium events platforms.

As the Budweiser tagline mentions Time, we decided to use the word as the trigger for the visual idea:

We developed cuckoo clocks made from UFC and music concert elements. In each clock, the typical wooden bird is replaced with a Budweiser bottle, announcing the great times to come.

The campaign succeeded in strengthening the ties between Budweiser, UFC, and International music fans. The in-depth, highly detailed nature of the images made people think that Budweiser really understood the two types of events in detail, therefore earning some much appreciated credibility for the brand.