Many brands use Facebook to talk about their products, but Guarana Antarctica did the opposite when talking about the product on Facebook. This way a feat in the digital world that broke barriers in the real world and ended up impacting fans and consumers of Guarana Antarctica around the country.

More than 5 million were impacted on Facebook and more than 20 million on Twitter. The campaign was also the subject of various magazines and sites in Brazil and the world and we counted on the participation of some of the country’s biggest celebrities. After all a simple change in the product’s color played its role of an ad and it also turned the object into a highly desired collector’s item.