Cannes Lions

GRUMPY MAN

CLEMENGER BBDO MELBOURNE, Melbourne / MARS / 2015

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Overview

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OVERVIEW

Description

The Snickers famous “You’re Not You When You’re Hungry” campaign has been one of the

most successful and longstanding of our generation. Our brief was to communicate this message

via radio but with a seasonal and Australian bent. And thus “Grumpy Man” was born.

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