To promote Masp Guided Tours to the public, where a guide accompanies you through the whole museum, explaining the art pieces and allowing the visitors to understand the art and artists better.

We studied every art style portrayed in the pieces as well as their artists. We illustrated new pieces that had an immediate association between the art lover and the movement portrayed. We drew a path between the artwork featured and the message we wanted to send using manual drawings instead of computer generation.

The number of guided tour requests increased significantly, especially after posters were affixed outside the museum entrance. The interest ignited by the pieces made the consumers educate themselves about the service which resulted in a large portion of the public opting for the Guided Tour, thus providing them with a completely new art experience.