We turned everyday bus-stops into the world’s biggest pool tables. Then created similarly huge pool players to use them. By doing this we literally turned the mundane into the memorable.

We exceeded objectives on all levels achieving 40% increase in spontaneous advertising awareness within a short period of 3 months. In addition to generating huge interest from the public with $840,000 worth of PR value, Guinness saw a 35% increase in consumption and 16% rise in brand popularity.