Cannes Lions

NON-ALCOHOLIC BEVERAGE

SAATCHI & SAATCHI, Singapore / F&N / 2003

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Overview

Description

Recycle!Recycle!Recycle!Coca-Cola cans are airbrushed on the riser section of the escalator. As the escalator goes up to the next platform the riser begins to retract, giving the illusion that the cans of coke are being crushed flat. At the top of the escalator a simple call to action 'Protect the Environment Recycle Cans'.

Outcome

The escalators ran during November, Singapore's official Environment Month. Strategically placed recycling bins provide an immediate opportunity to take action.

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