Cannes Lions

GYM

DDB BRASIL, Sao Paulo / COMPANHIA ATHLETICA / 2005

Awards:

2 Gold Cannes Lions
2 Bronze Cannes Lions
3 Shortlisted Cannes Lions
Presentation Image
Film
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Film
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The client’s goal was to stimulate sporting practice. To this end the sedentary games were developed, which focused on the issue in a very humorous and irreverent way by illustrating the exact opposite of a healthy life.

Similar Campaigns

12 items

Erling Haaland and Manchester City - signing announcement video

MANCHESTER CITY FOOTBALL CLUB, Manchester

Erling Haaland and Manchester City - signing announcement video

2023, MANCHESTER CITY FOOTBALL CLUB

(opens in a new tab)