We produced an application on Facebook which made it possible for the users to integrate themselves into the banner, just by uploading their picture, name and the place where they are living. After they did that, the app saved a hidden object on their computer that made it possible to identify these users in their daily surfing routine.

Now, every time the users had contact with our banner campaign, they suddenly saw a banner which showed themselves as the hero of the movie - fully animated and with a smart story, which also included their name and a picture of the city they were living in. And of course we gave these users the option to share their banner on facebook with their friends.So we turned friends into real ambassadors, who showed and promoted their interest for the movie by sharing their personal viral banners.

The viral effect worked! Users created their own banner and shared their ads with their network. Overall, we increased the amount of fans on the Facebook fanpage by more than 400% in just 2 days!