While men are at the local barber, they will unexpectedly discover how they would look like if they workout at Gold’s Gym. The perfect body is printed on the barber’s apron. The logo is in inverse and can only be seen through the mirror.A card with telephone numbers and addresses is handed at the exit.

- Talk value- Men recording it on their phone cameras- High traffic to the gym for inquiry. (High traffic to the appointed barbers)