Cannes Lions
McKINNEY, Durham / GOLD'S GYM / 2011
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Gold’s Gym believes everyone is strong in their own way. And to prove it, we gave the mic to Gold’s members. In a campaign called Strong Stories, Gold’s Gym members share their individual stories of strength. Online, we find “Harry,” a real-life look at a 97-year-old man and his quest to reach 100. More than a testimonial, “Harry” is a moving example of how Gold’s can help people reach both physical and emotional goals, overcome doubts and realize their full potential.
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