The challenge: To create a poster that communicated the two goals of the Hackathon:

1: Re-tool the process of producing creative work

2: Encourage new collaborations across the agency

We wanted an evocative, unexpected visual - and one that was not immediately readable so people would have to figure out what they were looking at. We wanted to encourage new kinds of conversations and set an expectation for the unexpected.

The two-day event attracted over 200 people from each agency disciple: advertising, interactive, planning, design, public relations, events, analytics and account leadership. Each hacker dedicated two full days to the Hackathon. It resulted in new creative and business ideas that were not only unexpected by the agency's clients - but much of which is now in full production.