Spikes Asia

Hahon Hohaho Hie

BEACON/LEO BURNETT, Tokyo / MCDONALD'S / 2018

Awards:

1 Silver Spikes Asia
3 Bronze Spikes Asia
1 Shortlisted Spikes Asia
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Case Film
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Overview

Entries

Credits

OVERVIEW

Background

Our mission was to make BACON POTATO PIE, one of the most popular menu of McDonald’s Japan more popular and increase the sales.

Execution

We printed this new, unique product name on every single material such as packages, posters, menu, and even on the receipt.

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