Cannes Lions

HAIR PRODUCTS

NEWSTYLE, Sao Paulo / PROCTER & GAMBLE / 2011

Presentation Image

Overview

Entries

Credits

Overview

Execution

The solution was the Samba School Flag Bearer. The most important figure in the samba school was turned into a display, bringing the joy of carnaval to stores.

Outcome

Success at over 800 stores throughout Brazil, with a huge highlight on the point of sale and incredible exposure for the brand.

Similar Campaigns

12 items

1 Cannes Lions Award
THE MOST EPIC SEAFARING LEGEND EVER TOLD

LEO BURNETT, Madrid

THE MOST EPIC SEAFARING LEGEND EVER TOLD

2021, PROCTER & GAMBLE

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