Cannes Lions

HAIRSPRAY MOVIE

DOMANI STUDIOS, Brooklyn / NEW LINE CINEMA / 2008

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This promotion for the Hairspray Movie (2007) lets you pick your favorite teen star and get a personalized autograph from them. Download the headshot to your desktop to frame or make it your screensaver. Then tell all your friends.

The interactive promotion was integrated into the official movie site. Standalone versions also live on Disney and Nickelodeon websites. The piece has been hugely popular. According to the client, there were more than 500 thousand page visits within its first week live. The client decided to keep the piece live.

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