Cannes Lions

HALLMARK CARDS

LEO BURNETT USA, Chicago / HALLMARK / 2008

Awards:

1 Shortlisted Cannes Lions
Film
1 of 0 items

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Christmas is the most wonderful time of the year - unless you’re in a new relationship. "First Card" simultaneously tells both sides of the same story as a young couple obsesses about what they got each other. Anxiety and speculation abound as they second-guess their purchases. But in the end it turns out that they were on the same page all along.

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