Cannes Lions

Halloween Thrillers

INNOCEAN USA, Huntington Beach / HYUNDAI / 2020

Presentation Image
Presentation Image
Supporting Images

Overview

Entries

Credits

Overview

Background

The challenge was to create content that was authentic to the Hyundai brand while also being relevant to the spookiest day of the year.

Idea

Hyundai is driven by better. So when we wanted to tout how some of their safety and tech features make driving better, we took advantage of Halloween by launching a series of posts and wallpapers that used humor and campy horror film poster design to connect with our audience and make safety and tech more fun and engaging.

Execution

The challenge was to create content that was authentic to the Hyundai brand while also being relevant to the spookiest day of the year.

We took a classic horror film poster approach to put a humorous twist on some of the most frightful moments of being behind the wheel. We created cheeky movie titles and suspenseful lines to show how Hyundai’s technology and safety features put drivers’ fears to rest. This approach allowed us to show off Hyundai technology in an entertaining and unique way that clearly demonstrates the benefits. Buckle up for these Hyundai Halloween thrillers!

Outcome

The posters created for this project were some of the most shareable and relatable ads for Hyundai. Through unique illustration styles and messaging, we were able to break from the status quo of automobile advertising.

Similar Campaigns

12 items

Perfect Balance

INNOCEAN, Dubai

Perfect Balance

2022, HYUNDAI

(opens in a new tab)