Nintendo DS is the successful, innovative and revolutionary new hand-held console. The campaign’s claim is "TOUCH ME", which could be exclusively experienced online before product launch. The iStream layer is an interactive ad, which fulfills the touching aspect. In the first part it displays the German TV-Spot (about 30 seconds). After which it switches to the "TOUCH ME" experience. By moving the cursor over the DS and touching it, the user gets different information about the cool features of the new hand-held.