Cannes Lions

HAND SANITIZER

Y&R, New York / PROTEX / 2010

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Overview

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Credits

Overview

Description

In the aftermath of the swine flu outbreak, our Protex client wanted toremind people that germs were everywhere. Not just on the obvious places, but on everything you touch. The kind of things that you come into contactwith, then never give a second thought to. The solution was to encouragepeople to buy more Protex, and wash their hands more often.

Execution

By recasting the things we touch every day into 'germs’ that stay on yourhands, we reminded people that they’re always carrying unwelcome guests ontheir skin. And that these things will stay with them until they wash themoff with Protex.

Outcome

Though individual store sales statistics have not been released as of thiswriting, the posters drew noticeably more traffic to the toiletry aisle,while the tiny details within the posters resulted in people spending moretime in front of the Protex display specifically

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