Cannes Lions

Hand-Walkers

OGILVY, Chicago / S.C JOHNSON / 2019

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Overview

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Overview

Background

Lysoform® is a home cleaning and personal care brand well known in Argentina and other South American countries as a leader in disinfection. This year Lysoform® was launching its new personal care line with a hand sanitizer that helps people to protect against the spread of germs. Its fast-drying formula provides a quick and easy solution for eliminating germs and bacteria on the go.

We realized that washing your hands is not a habit that people do on a regular basis, and people don’t realize our hands are exposed to thousands of germs and bacteria responsible for causing health issues. We want to remind people about the importance of this habit by creating impactful visual stories of people walking on their hands. Because we might not think about it, but our hands can be in contact with some of the bacteria that also live on our shoes.

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