To communicate Dettol Hand Sanitizer's proven efficacy of killing 99.9% germs without water.

Most animals don't need water to clean themselves. By simply licking, they manage to keep themselves clean and free from harmful germs. We made animals that clean like this from deft illustrations of hands, to do these 'impossible to miss' demonstration ads for Dettol Hand Sanitizer, that cleans hands without any water. The art is minimal, simple and self explanatory. While the white background helps the illustrative figures stick out and communicate effectively.