Cannes Lions

METHOD CLEAN HAPPY - THE MOVIE TRAILER

MEKANISM, San Francisco / METHOD / 2014

Case Film

Overview

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Overview

Description

This movie trailer-style commercial for Method chronicles the relationship arc of Francine and Charles. We see Francine being the life of the party, dancing on a table, balancing a spoon on her nose, and playfully hip-bumping into another guest. The next morning Charles discovers Francine in his pristine bathroom, where she had apparently passed out. We see quick scenes of their relationship milestones, from getting together, to getting pregnant. We see a baby-flung meatball flying through the air hitting Charles’ shirt, cut to their adorable spaghetti-covered child, and a roast chicken dinner disastrously dropped on the kitchen floor. The voice-over says, “Luckily, there is Method.” We see Charles gamely cleaning up a variety of their family’s messes using Method products. The voice-over concludes, “There is a story behind every mess, and every mess needs a clean, happy ending.”

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