Cannes Lions

BEAUTY CLEANING

CRISPIN PORTER + BOGUSKY, Miami / METHOD / 2005

Awards:

2 Grand Prix Cannes Lions
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Description

We launched a viral campaign for Method's Holiday Cleaning Kit with the Come Clean website.

This viral website lets people start the New Year fresh by letting them confess to things they have done during the past year - it captures people's confessions and then streams them in a screensaver and on the website. When confessions are entered, a woman's voice reacts and tells the person that what they've done is wrong, but that they are forgiven.

They can also see and buy the Holiday Kit.

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