Created as a part of the NBA’s ongoing “This Is Why We Play” campaign, “Hands” tells the story of die-hard, 9-year-old NBA fan. After getting a high-five from Warriors Player Andre Igoudala, the spot follows our protagonist at home, at school, and at play as he attempts to navigate his day-to-day life without washing or using his newly “holy” hand. It’s not until he’s back in the stands for another game, seated next to a girl with a “holy” hand of her own, that he uses his hand again.