Cannes Lions

HAPPY CREATION

LUNCH COMMUNICATIONS , Selangor / BRAIN MAGAZINE / 2014

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Overview

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Credits

Overview

Description

To create a unique, fun and creative cover that everyone can relate to as "Happy Creation".

Execution

We embedded an AR code onto the graphic of the magazine cover.? The camera on computer monitor will recognize the AR code on the cover of the magazine. It will activate the program that enables the reader to use their magazine as spray with different color and sizes to create a live painting as they desire.

Outcome

One of the most sought after Brain Magazine issue ever.

This issue quickly became a collector's item, people outside Japan even bought the magazines.

The most viral Brain Magazine issue on social media.

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