Happy hour with draft beer after work is really traditional for Brazilians. To promote the double dose draft beer during the happy hour at Applebee's, we use the original sound that everybody understands, especially when drinking too much beer: pissing.

With the noise, we give the impression that the person won't stop pissing. Customers realised that they could drink more, paying less.Soon Applebee's became a success in Brazil as a perfect place to meet friends and have fun.