Cannes Lions
B-REEL, Stockholm / NETFLIX / 2018
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Netflix’s Black Mirror is a near-future show stuck in a sci-fi fan-bubble. Lately it seems like reality is catching up. We tapped into this for the season 4 release ahead of NYE. A time when the world is reflecting and watching cheerful year-in-reviews.
But 2017 was not all cheerful. It was actually more like an episode of Black Mirror.
So we defied the optimistic zeitgeist and created a very Black Mirror year-in-review.
The film weaved together fiction and reality, proving how close we are to a Black Mirror future. Aside from the organic spread on social media, a shorter version aired on CNN after the ball drop on NYE, reaching beyond the regular fan base.
By placing the show in a contemporary context, we could once and for all position Black Mirror as a show about humanity – not just tech.
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