Cannes Lions

HAPPY PLAYGROUND

OMD CHILE , Santiago / MCDONALD'S / 2016

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

We give you the community " happy places ", remodeled public spaces abandoned by the authorities and are converted into places of entertainment for the family and especially children; we wanted to bring the fun that means going to McDonald's to the streets.

Communicating differently one of the most important products for McDonald's, its "Happy Meal".

Execution

They have places playground with the image of McDonald's Happy Meal so children can interact directly with the brand.

Outcome

We accomplished the objective to establish a direct relationship with the neighborhood, especially with kids feelings in a different way.

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