Cannes Lions
OMD CHILE , Santiago / MCDONALD'S / 2016
Overview
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Credits
Description
We give you the community " happy places ", remodeled public spaces abandoned by the authorities and are converted into places of entertainment for the family and especially children; we wanted to bring the fun that means going to McDonald's to the streets.
Communicating differently one of the most important products for McDonald's, its "Happy Meal".
Execution
They have places playground with the image of McDonald's Happy Meal so children can interact directly with the brand.
Outcome
We accomplished the objective to establish a direct relationship with the neighborhood, especially with kids feelings in a different way.
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