Cannes Lions

Hard Work

JOHN ST., Toronto / TANGERINE BANK / 2016

Film
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This film depicts the realities of the average hard working Canadian and the jobs they endure to earn a pay cheque. We see a restaurant dishwasher with an endless stack of dirty plates, a farm vet shoulder deep in a cows rear end, and doctors, caretakers and retail shop workers all facing the challenges their day jobs bring. All of this is set up to remind Canadians that if they’re going to work as hard as they do, they should keep their money with a bank that respects that. The film finishes with a super that reads “You work hard for your money. Does your bank?”.

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