Cannes Lions

HARLEY-DAVIDSON HELMETS

OGILVY & MATHER RSTM, Johannesburg / HARLEY DAVIDSON / 2004

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Description

A veteran Harley rider sits at a bar, beer in hand. After drinking the whole beer in one long gulp, he crushes the empty can against his forehead and stares into the camera for a second before falling backwards off the stool. A title for Harley Davidson Helmets appears on screen.

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