Cannes Lions
OGILVY SOUTH AFRICA, Johannesburg / HARLEY DAVIDSON / 2007
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The calendars met with hugely positive responses both from our client and the lady riders themselves. An initial print run of 1000 calendars was mailed to the market but due to high demand, two additional editions were ordered and sold at breakfast runs. Although not initially intended as items for sale, the revenues generated from sales were a welcome bonus
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