The original thirty-second TV ad follows a man through his daily routine (filled with exaggerations), from the moment he wakes up to moment he throws his leg over his Harley-Davidson® motorcycle.

The oxymoron “Parfaitement Trop” (which translates to "Perfectly too much") represents the perfect dose of intensity one feels when riding a Harley-Davidson motorcycle.

Shot in L.A., the film features Montreal's skyline on the final scene, and Montreal-like locations throughout.