Cannes Lions

PARFAITEMENT TROP - HARLEY-DAVIDSON

CART1ER , Montreal / HARLEY DAVIDSON / 2013

Case Film
Case Film

Overview

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Credits

Overview

Description

The original thirty-second TV ad follows a man through his daily routine (filled with exaggerations), from the moment he wakes up to moment he throws his leg over his Harley-Davidson® motorcycle.

The oxymoron “Parfaitement Trop” (which translates to "Perfectly too much") represents the perfect dose of intensity one feels when riding a Harley-Davidson motorcycle.

Shot in L.A., the film features Montreal's skyline on the final scene, and Montreal-like locations throughout.

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