Cannes Lions
RPA, Santa Monica / HONDA / 2018
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Every parent knows that putting siblings together in the backseat inevitably leads to a fight. To promote the Honda Odyssey and its suite of smart features, we transformed typical sibling spats into actual fights. But while the fight announcers made them seem like genuine matches, the kid's moves provided a fun twist.
When each car trip begins, brother and sister come out fighting; pulling out all the stops -- blowing raspberries, giving noogies, neener-neeners, name-calling…PURPLE NURPLES! Thankfully, each fight is broken up by mom utilizing a different Odyssey feature.
One mom uses the Magic Slide seats™ to separate her kids out of reach from each other. Another mom uses the Rear Entertainment System to play their favorite movie and divert their attention. And finally, a mom uses CabinTalk™ (which lets parents talk through the kids' headphones) to let the kids know there's no ice cream if they keep this up.
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