Cannes Lions
PUBLICIS GRAFFITI, Buenos Aires / RENAULT / 2009
Awards:
Overview
Entries
Credits
Description
There are many people in a traffic jam, thinking how much they want to get to their destinations to do anything they like. Those desires are reflected in giant figures above the cars: we can see a tired man with a figure of himself dinking a beer and sitting on a sofa above his car. There is also a couple wishing they were together on bed, or a man fishing’s figure above a car.Suddenly appears the Renault Sandero with an odd figure: a man driving his car. Driving this car you stop thinking of getting anywhere, you just enjoy the trip.
Similar Campaigns
12 items