SUVs (Sport Utility Vehicle) are very appreciated by the consumer because of their versatility. However, although their technology has evolved a lot, SUVs are still less efficient on asphalt.Honda engineers designed the new CR-V with the idea to get a SUV with real on-road performance - basically because it is where consumers cover the biggest part of the kilometers.So the communication objective was to present a car made to enjoy any kind of travel from the beginning till the end and to do it with the specific Honda's tone of voice: human and passionate.The idea behind this internet commercial is to replace the numbers of a mileometer with images of landscapes because with the Honda CR-V you don’t cover miles, you experience them.