On the occasion of a special Harley exhibit at Sihlcity Shopping Center, we showed visitors there what it means to ride a Harley: Each model’s rearview mirror showed the kind of everyday problems that are left behind on a motorbike ride. For this purpose, a precisely fitting sticker with an image was applied to the rearview mirror.

Escaping everyday life and the drive for freedom are deeply ingrained in the brand. So why not build on that?The dealers received positive responses throughout. Significantly more sales talks were established than is usual at such special exhibits. And with a much broader clientele.