"Hasbro Games Party Saver" mobile app, which contain virtual versions of the game pieces, which are lost the most.

The app includes all kinds of Hasbro dice, a Taboo buzzer, Cluedo table, Twister roulette etc. Also, it includes an interactive map of venues where you can go to test the games with your friends for free. But we needed to make sure that people find out about the app so we embarked on a quest to visit every venue ( in Russia people play board games in special cafes ) that has Hasbro games and replace the missing parts with little paper inserts promoting the app.

More then 50 000 downloads for the APP in just 2 month