Monopoly Ultimate Banking sticks perfectly to reality. So, to bring the game to life, we created the first real estate agency that sells the Ultimate Banking properties for real: Ultimate Estate.

At unbeatable prices. And in Milan, the Italian city where apartments are the most expensive. A great estate agent, besides crazy negotiations, added the ingredients to make news about it.

We created a 3’ video that reported the funniest situations, telling the main features and events of the game.

A minisite collected the video and allowed the users to test the new features and win discount coupons for the game.

The campaign was released in october 2016.

In november 2016 the game went sold out.

1 player won a real income, for the first time in Monopoly worldwide history.