We are working on a very powerful insight; here in Spain a typical working day is ending later and later. Parents do not get home until 8 p.m. They then have to play with their children at the same time as the Champions League is being played. What should they do? Watch the match or play with their children?

This delivery solves their two problems simultaneously.

We created a collection of hats especially designed to hold our clients’ Smartphones projecting the Champions League match on it.

They just had to enter YouTube with their login and enjoy the football match and at the same time, enjoy playing with their children.

• Design elements and their integration: 4 different hats associated with different themes that could be attractive to every child from 2 to 10 years old.

• Design touch points: We tried to cover both sexes so that every child should be tempted to have their own hat

• Materials, style elements, design choices: Every hat was made of its especial material. The cowboy were made of leather, the princess crown was made of especial foam, the firemen were made of plastic and Thor was made of cardboard and plastic.

• Design development and process: Firstly, the molds were developed in a 3D printer. Once the pieces had the appropriate measurements to sustain the Smartphone and to be light enough for the children to wear, they were mass produced.

The campaign managed to increase the image of the brand 26%. 8200 memberships were achieved. None of the client asked for shutting down the service during the month of the campaign. Web traffic in our site increased by 152%.

• Outcomes/awareness - change in behaviour, reach, public opinion, content response

The campaign generated a significant buzz in social networks.