Most banner ads don't work. The click rates are falling dramatically and advertisers are trying to find new ways to engage with their online audiences.

Taloussanomat.fi is news journal online which had special emphasis on business and economic news for non-business people. It wanted to offer advertisers a new ways to be part of the content and event to link contextually the content and advertising .

The challange was to communicate that Taloussanomat understands the problems of modern advertisers and has a solution to it.