- Create a new form of subverting the contact with audience - in an event that has been sponsored by the brand over the years - through a new channel of interaction to promote brand´s values and attributes such as originality, colorful, and democracy.

1400 pairs of Havaianas formed a large scaled flip flop, in a space of visual metalanguage. We created a new format: an interactive installation in which the public was a participative key element in the creation of visual textures.

A democratic and playful action to put consumers and brand together to demonstrate that the brand is not only an object of desire, but represents attitude, lifestyle and trend - values consumers want as guidelines for their lives.

Broken bounds: transcendence in relation to the other lounges of the event.

Great participation of the public, creating a more emotional brand contact by the brand experience in the reach of hands.