Cannes Lions
MADE, Mexico City / JEEP / 2023
Overview
Entries
Credits
Background
Jeep has always been a brand that builds vehicles to go outside, go beyond limits, and a brand to have fun. And in that journey, since we exist, we had discover places like no other in the world, 2022 was the year to commemorate the 80th anniversary and we want to use some of the greatest discoveries with a little twist to show the world the soul of our brand in a completely new way.
Outcome
+5M Consumers that visit our stores.
+ Brand perception with this poster exhibition that highlight our soul in our stores.
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