Cannes Lions

Having Fun

MADE, Mexico City / JEEP / 2023

Digital Proof JPG
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Overview

Entries

Credits

Overview

Background

Jeep has always been a brand that builds vehicles to go outside, go beyond limits, and a brand to have fun. And in that journey, since we exist, we had discover places like no other in the world, 2022 was the year to commemorate the 80th anniversary and we want to use some of the greatest discoveries with a little twist to show the world the soul of our brand in a completely new way.

Outcome

+5M Consumers that visit our stores.

+ Brand perception with this poster exhibition that highlight our soul in our stores.

Similar Campaigns

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CONTACT

STELLANTIS, Buenos aires

CONTACT

2024, JEEP

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