Cannes Lions

HBO-IN DERIVA( SEASON 2)

PROPAGANDA , Bucharest / HBO / 2013

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The series was in fact quite dramatic. All the audience would have to do to realize it, was to pay closer attention to what was not being said and the little things would give away the intensity of human drama.

The sculptures were crafted manually and showcased actual topics what were in fact later to be found in the actual episodes:,, conflict'', ''loneliness'' or ,,low self esteem'' are real issues that most ordinary people can relate to.

Outcome

Our leaves were even swept away onto the Internet, where we found they had landed on 13 blogs and websites, including advertising community websites such as iqads.ro, iaa.ro, marketingportal.ro, prwave.ro, etc. Six days into being posted on Youtube, the ,, Leaves in Piata Romana'' footage had already gathered almost 2000 views and numerous Facebook shares.

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