Cannes Lions

HBO PSI

HBO LATIN AMERICA GROUP , Sunrise, Fl / HBO / 2014

Case Film

Overview

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Credits

Overview

Description

The campaign explores the complexity of the human mind,

establishing an analogy with a labyrinth, as an abstract reflection of Carlo’s psyche,

and its connection with his patient’s pathologies. This labyrinth is built assembling

several spots from Sao Paulo, where the characters and audience travels among

thoughts, challenges and dreams.

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