Cannes Lions

HCD Rink Bingo

FCB ZÜRICH, Zurich / HOCKEY CLUB DAVOS / 2016

Awards:

3 Silver Cannes Lions
7 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

During the match, players crash into the rink panels around 100 times. The idea was to turn the rink panels into bingo fields. In doing so, a new and entertaining game is born: Rink bingo.

With the Rink Bingo App, the fans were able to play live and in real time during the matches – even at home via a second screen.

Execution

The Rink Bingo App was used during the entire Ice Hockey Championship season 2015-16. It was announced at all games in Davos, via facebook and flyers on site.

Outcome

Rink bingo was a huge success for the club. In addition to the fantastic feedback from the fans, it was a real win-win-win situation for the club, for the fans and for all concession partners.

The increase of sales was measured as following in comparison to the previous season: Fan shop: +128%. Beverages: +34%. Food: +46%.

In total, 146.428 Bingo winners redeemed their vouchers.

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