The creative idea was to showcase various fun situations from Royal Caribbean cruises (though video montage). The music was the key factor that would unite these video clips and show how much adventure one can have by choosing Royal Caribbean.

We spent several months searching for the proper vibe and tracks that could communicate that vibe. Then we spent a month or so deciding on a track together with Royal Caribbean and negotiating the terms. Finally a license was executed and then the video was online, worldwide!!

Royal Caribbean was very happy with the impact our choice of music had. It definitely helped them mix up their image and convey a sense of fun as opposed to the more "luxurious" image they had been pushing in the past. It got more young people on board (no pun intended) with Royal Caribbean branding.